2 men and 2 men sat smiling in focus in a row whilst people sat behind are blurredOur employees are our most important asset, we value their diversity, supporting them to develop skills and abilities to achieve our goals. 


By bringing people together, using new technologies to maximise flexibility and reduce constraints, we can improve service delivery to our residents and communities. With the growth of Artificial Intelligence (AI), it’s vital that we seize opportunities as they arise.  Anticipating how technology will impact residents and how they engage with us will be key to ensuring that we’re supporting residents when and where they want and need.  


Operating in an ever-changing environment can be a challenge, however we succeed by demonstrating our industry expertise. Having an agile, diverse and engaged workforce, using smarter ways of working helps protect our company reputation and the profile of housing and the industry perception as a whole. Building a strong brand with a positive reputation that really showcases who we are, what we do and most importantly how we make a difference to residents and communities will help us achieve this. 


The regulatory landscape has changed over the last few years and continues to evolve.  By making sure that we rebalance the relationship between landlord and resident we will succeed in addressing any social housing bias, building equality into the heart of all our decision making. 
“It will become ever more important to build long lasting partnerships that positively influence our industry and enable us to deliver on our promises.  Listening to stakeholder feedback and acting on Resident voice will allow us to improve and do things better, ensuring we remain a great place to work and a trusted provider of housing services.”  John Wallbank, Assistant Director of People 

Our Ambition for 2030

Simplify processes and practices, whilst upskilling employees  

Employee experience – becoming a leading local employer of choice with a high-performing workforce, helps us attract and retain top talent. Better job satisfaction leads to improved customer service.   

Technology – creating fully integrated advanced technology for our highly skilled workforce will increase company efficiency and flexibIlity.  

Success  – Strengthening our reputation as an industry leader , particularly in key industry areas such as employment practices, equality and inclusion , and social impact demonstrates our commitment to providing best in class services for both residents and our communities.  

Measuring Success

Employee Engagement – creating a strong agile workforce, who can use the latest technology improves job satisfaction and employee experience, ensuring we keep the best talent and remain a dynamic and people-centric organisation.

Training and Development – reflecting our commitment to continuous learning and improvement.

Harnessing technology – to enhance flexibility and collaboration.

Data quality – improving quality, availability and integrity will make us more efficient for our customers.

Sharing our story – who we are and what we do is everything, showcasing our company achievements and aspirations, enhances reputation, improves perception and drives meaningful change.